Don’t assume your target customers will be willing or able to pay down the line. As the cost of distribution...
Archive for month: October 2016
4 Critical Do’s and Don’ts When Starting an EdTech Company
Four important things to consider if you’re new to EdTech Education can, in some cases, still be a world of fax...
In The Start-Up World, You Must Compete With Intelligence
Get to know the Education marketplace through competitive intelligence. Competitive intelligence is an essential part of understanding your marketplace so...
Market Your EdTech Company Like a True Pioneer
Look to those who have paved the way in the past for new ideas and innovations. There are certain people in...
Avoid Irrational Exuberance Over EdTech Investment Possibilities
Be careful when comparing EdTech to other industries. In 1996, in an otherwise boring policy speech by Alan Greenspan to the...