Don’t assume your target customers will be willing or able to pay down the line. As the cost of distribution of software, apps, and web-based...
Archive for month: October 2016
4 Critical Do’s and Don’ts When Starting an EdTech Company
Four important things to consider if you’re new to EdTech Education can, in some cases, still be a world of fax machines and Gateway computers running...
In The Start-Up World, You Must Compete With Intelligence
Get to know the Education marketplace through competitive intelligence. Competitive intelligence is an essential part of understanding your marketplace so you can make informed decisions...
Market Your EdTech Company Like a True Pioneer
Look to those who have paved the way in the past for new ideas and innovations. There are certain people in the history of the marketing...
Avoid Irrational Exuberance Over EdTech Investment Possibilities
Be careful when comparing EdTech to other industries. In 1996, in an otherwise boring policy speech by Alan Greenspan to the public policy think tank, American...