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Archive for month: October 2016

You are here: Home / 2016 / October
31.102016November 18, 2016
The Realities of the Freemium Model in Education

The Realities of the Freemium Model in Education

By Rod BergerIn Education Market StrategyTags Freemium, Procurement, Revenue, Upgrades

Don’t assume your target customers will be willing or able to pay down the line. As the cost of distribution of software, apps, and web-based...

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26.102016December 19, 2016
4 Critical Do’s and Don’ts When Starting an EdTech Company

4 Critical Do’s and Don’ts When Starting an EdTech Company

By Jim ReamsIn Education Market StrategyTags EdTech, Education Marketing, Product Naming, SaaS, Teaching

Four important things to consider if you’re new to EdTech Education can, in some cases, still be a world of fax machines and Gateway computers running...

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21.102016November 18, 2016
In The Start-Up World, You Must Compete With Intelligence

In The Start-Up World, You Must Compete With Intelligence

By Rod BergerIn Education Market StrategyTags Competitive Intelligence, Competitor Analysis, Marketing Plan

Get to know the Education marketplace through competitive intelligence. Competitive intelligence is an essential part of understanding your marketplace so you can make informed decisions...

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18.102016November 18, 2016
Market Your EdTech Company Like a True Pioneer

Market Your EdTech Company Like a True Pioneer

By Jim ReamsIn Education Business MarketingTags Digital Marketing, EdTech Marketing, Homestead Act, Mark McCormack, Marketing Strategy, Seth Godin, Sports Marketing

Look to those who have paved the way in the past for new ideas and innovations. There are certain people in the history of the marketing...

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16.102016January 16, 2017
Avoid Irrational Exuberance Over EdTech Investment Possibilities

Avoid Irrational Exuberance Over EdTech Investment Possibilities

By Jim ReamsIn Education Business Funding, Education Business GrowthTags EdTech, FinTech, Funding, Investors, Regulations

Be careful when comparing EdTech to other industries. In 1996, in an otherwise boring policy speech by Alan Greenspan to the public policy think tank, American...

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